Consumer awareness of critical illness insurance
- Middle-Income America’s Perspectives on Critical Illness and Financial Security
- April 2013
- The institute’s first study focuses on the unique needs and perspectives of the 138 million middle-income Americans who must rely on personal resources and support networks when critical illnesses occur. It explores their health concerns, health choices, risk perceptions and preparations. The bottom line? Key insights on how to prepare for the real costs of critical illnesses.
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